Summer merch is on its way… and we’ve turned up the heat.

Jul 30, 2025

Why it pays to plan ahead (and have some fun with It)

At Merchgirls, we don’t do boring promo. We design merch that earns its place on desks, at events, in beach bags and daily routines. This season’s Cooler Summer Merch Kit is no exception.

It’s a ready-to-go range of branded products made for impact, in a cool way. Think: practical, playful, and totally customisable.

Here’s a sneak peek at what’s inside and why now’s the time to start planning your end-of-year gifting, campaign drops and team rewards.

When should I start planning EOY gifting?

Now. The earlier you plan your end-of-year corporate gifts, the more you can customise and the less likely you are to compromise. From supplier lead times to design approvals, EOY gifting takes time. Brands that brief early get better creative, more sustainable options, and stronger results. It’s not just about being organised it’s about being strategic.

What makes a good EOY corporate gift?

A good gift is one that’s:

  • Useful (people actually keep it)
  • On-brand (it reflects your tone, style, and values)
  • Memorable (it sparks a smile, a story, or a share)
  • Cool (No one wants basic merch)

Our custom summer merch kit nails all three, with outdoor-ready items like a pickleball set, bottle opener, and warm-weather accessories designed for fun, visibility, and lasting impressions.

Why is branded merch better than a generic gift card or hamper?

Because branded merchandise lasts. A gift card gets spent and forgotten. A hamper gets eaten. But a beautifully made, well-designed piece of branded merchandise keeps your brand front-of-mind long after the season wraps. It’s a tangible reminder of your values, your gratitude, and your attention to detail.

How do I choose the right merch for my team or clients?

Start with this question: What would they actually use? What products best align with their needs and the service or product your business offers. What would I be excited to recieve from a partner or as an employee?


Then think about:

  • Industry fit (e.g. bottle openers or picnic merch for lifestyle brands, premium notebooks or tech accessories for corporate teams)
  • Practicality (desk-friendly, travel-ready, or weekend-worthy)
  • Design appeal (modern, premium, and something you’d want yourself)


Can I include ESG-aligned or Australian made merch?

Yes. We offer a wide range of branded merchandise Australia that is:

  • Australian made or decorated
  • Printed with GOTS certified inks
  • Delivered using carbon-positive freight (we plant a tree for every order)
  • Designed with longevity and minimal waste in mind
  • Always single use plastic packaing free

We also work with SEDEX and BSCI-certified suppliers, so you can gift with confidence and meet your internal procurement standards.

What if I’m on a tight budget or deadline?

We’ve got options. From low-MOQ merch to semi-custom solutions, we can help you deliver thoughtful corporate gifts even when time or budget is tight. And if you have more lead time, we’ll help you go big with custom packaging, premium detail, and a curated gifting experience your audience won’t forget.

What are the top merch gifting trends for summer 2025?

Based on client requests and industry shifts, here’s what’s trending:

  • Outdoor utility – employee gifting ideas that work for weekends, picnics, or post-work hangs. (Think cool cooler bags).
  • Retail-style design – apparel, accessories and packaging that look like they belong in-store.
  • Playfulness – branded games, bright colours, and tactile pieces (like our pickleball set).
  • Eco-credibility – sustainable, local, and plastic-free options that still look premium.

How can I get started on ordering EOY merch?

Easy. Book a chat with our team or request a preview of our custom Cooler Summer merch kit.

We’ll guide you through the whole process from ideas and sourcing to design, packing, and delivery.

Let’s make your branded merchandise work harder this season. For brand awareness, team culture, and that all-important first impression.

End the year on a high with merch that’s made to mean more.


Reach out to our team to get started on gifting today!

Book a consult

Get a Merch Menu

Blog

Explore the Journal

The Merchgirls team in their studio, bringing creative branded merchandise to life.

Ready for merch your audience will love?

By submitting this form, I agree to receive future marketing communications from Merchgirls.

Get in touch