Merch That Moves: 5 Years of Partnership with the Mother’s Day Classic.
Image: Kennedy Studio
For 5 years, we’ve had the privilege of working alongside the Mother’s Day Classic Foundation to create custom branded merchandise that not only looks good—but does good. It’s one of our longest-standing partnerships, and one of the most meaningful.
And this year, we’re proud to share that the full retail merch range has officially sold out online—funding vital breast and ovarian cancer research in the process. A huge win for the cause, and a beautiful reminder of what thoughtful, purpose-driven event merch can do.
Design for a Cause
Since the beginning, the brief has been clear: create merch that moves—literally and emotionally. That means retail-ready merchandise that sells to support the cause, connects people, and becomes part of the event experience.
Over the years, we’ve designed everything from event t-shirts, sweaters, beanies and caps, to limited-edition socks and drink bottles—all made to move off the shelf and into daily life.
These aren’t just mementos. They’re wearable symbols of support.
As former MDC Marketing Manager, Kate shares:
“We needed somebody that could bring their creative angles, but also a commercial angle. We have a very small window to sell our merchandise... and the fact is that for the last few years, we’ve managed to do that. That’s made a massive difference to our bottom line.”
Every product has a purpose. Every design is intentional. And every year, the range evolves—while staying true to the mission and helping raise funds through tangible results.
Images: Kennedy Studio
Walking the Walk (Literally)
This cause is deeply personal for many of us at Merchgirls. Every year, our team pulls on pink, joins the walk or run, and shows up in support of breast cancer awareness and the community it brings together.
And yes—seeing a sea of MDC tees out in the world never gets old.
Because it’s never just about the merch. It’s about being part of something bigger. It’s about helping brands and organisations use branded merchandise to make a real-world impact.
Image: Kennedy Studio
Merch That Makes a Difference
At Merchgirls, we believe the best event merch tells a story, starts a conversation, and becomes part of someone’s everyday life. Whether it's for a charity fundraiser, a gallery gift shop, a campaign launch or a custom promotional gift, we design with longevity, creativity and sustainability in mind.
For the Mother’s Day Classic, that means:
Retail-ready designs people actually want to buy, wear, and collect
Sustainable merch, quality product , ethically produced
Products that arrive on time, every time, to maximise sales and support the cause
We’re proud of what we’ve created together. And even prouder to keep showing up—on the track, in the studio, and behind every product that carries the MDC story forward.
Want event merch with meaning?
Whether you're hosting a charity event, planning a national fundraiser, or simply want merch that supports a cause—let’s create something that moves.
#MerchThatWorks #EventMerch #CustomBrandedMerchandise #RetailMerch #BreastCancerAwareness #SustainableMerch #SocialImpact #Merchgirls
