Ready for a Rebrand

Same team. New look. Big energy.

We’ve been busy behind the scenes. Updating not just our look, but how we show up. Because we’re not just about merch—we’re about momentum. This rebrand is more than a visual refresh—it’s a sharpened sense of who we are, who we work with, and why great branded merchandise still makes a massive impact.

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Why we rebranded

Let’s be real—we outgrew our old look. As our clients evolved, so did we. The Merchgirls you know and love have always been about great custom branded merchandise, but our branding didn’t quite match the energy, strategy, and scale of the work we were doing.

So we hit refresh.

Our merch rebrand reflects where we’re headed: bold, design-led, and made to move at the speed of great ideas. Because when your brand evolves, your look should too.

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Who we partnered with

To bring our vision to life, we teamed up with the brilliant minds at Twosday—a Melbourne-based creative duo who just get it. From the first conversation, they leaned all the way into who we are, how we think, and where we’re going.

Twosday helped us define more than a look—they captured the spirit of a team that’s collaborative, creative, and deeply invested in making merch meaningful. From tone of voice to colour schemes, brand guidelines, flexible and inflexible assets to digital experience, they were the perfect partner to help us evolve without losing what makes us, us.

It was strategy, alignment, and design magic—and we loved every minute of it.

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What’s changed (and what hasn’t)

The new look? Clean typography. Elevated colour palette. Brand pitch and ariculation. Story bites. A sharper, more intuitive digital presence. And a brand system that flexes with us—so we can stay fresh, relevant, and always on-brand.

What hasn’t changed?

• Our obsession with clever custom promotional products
  
• Our commitment to sustainability, quality, and brands that mean business
  
• Making merch that works—for your people, your message, and your moment
  

We’re still your go-to for smart, strategic branded merchandise that tells your story. We’re just turning up the volume.

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What this means for our clients

If you’ve worked with us before, you know we don’t do cookie-cutter. Our brand evolution means even more clarity, creativity, and strategic direction behind every campaign.

We’ve tightened up our process, refreshed our content, and made it easier to get inspired, get quoting, and get results.

Whether you need a full branded merchandise strategy or a one-off moment, we’re here to make your brand unforgettable—with merch with impact.

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What’s next

This September, we’re rolling out our brand new Summer Gifting Range—a fresh seasonal collection made to help brands show up with impact.

At the heart of it? Our Essentials Merch Kit. Curated, smart, cohesive, and built to elevate your campaign from “quick gift” to brand moment. It’s the kind of merch that complements your message—not competes with it.

We’re also levelling up how you explore, build, and buy. Our updated merch menu is getting smarter—with moodboarding tools, shoppable collections, and new features designed to make quoting, customising, and collaborating easier than ever.

Expect more thought starters, more curated content, and more ways to build merch that moves with your brand.

The future of branded merchandise is creative, intentional, and bold. And we’re just getting started.

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Ready for merch that moves with your brand? Let’s create something unforgettable.

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Get a Merch Menu or chat with us today.