Merchgirls created these slick black shopping totes and faux fur pom pom keyrings for the DFO Big Brand Sale at DFO Brisbane.

Upon signing up to become a DFO Insider, the customer would receive a free gift bag with gift inside. The idea was for the bag to be desirable enough that other shoppers would see them all around the centre and need to have one too. They created a real buzz and caused a record number of customers to sign up to the program.

photography: foliolio
styling: merchgirls