DFO Insider

Merchgirls was engaged by DFO in early 2016 to create custom gifts for the launch of its VIP Insider program. The brief was to develop unique promotional product for its top 1000+ customers, as well as covetable goodies for its VIPs and influencers. We were super-pleased to deliver desirable, stand-out merch – no average tote bags here! – that’s still being spotted on the streets of Melbourne.

photography: Elise Wilken
styling: Natalie Turnbull