City of Parramatta


Merchgirls was approached by City of Parramatta to roll out a branded suite of merchandise using their newly launched brand identity. The purpose: To change perceptions of Parramatta – making it a desirable place to live, work and study and to build community pride. repositioning Parramatta as Sydney’s ‘central city’.

The items, most importantly the Tourism Tote needed be desirable, ethical, environmentally friendly and promote Parramatta in a positive light. “We want people to see these bags being carried around the streets and want one for themselves! Also, hopefully the bag will have life beyond the day of the tour, used for shopping or carried with pride on the train with their lunch inside and a change of shoes for work”.

photography: hannah caldwell
styling: merchgirls

City of Parramatta merchandise

Products featured (L-R): Smart Card holder, Poppy Pop Socket, Eco Tote, Lucy A5 Notebook, Jotter A5 Journal, Rocket Pen.

City of Parramatta merchandise produced by Merchgirls, a Melbourne based merch production company