As one of the biggest events on the Australian sporting calendar, Australian Open has gone from tennis tournament to global event experience. To reflect the shift, Tennis Australia wanted to create a premium lifestyle capsule within the AO collection that would disrupt the market and attract a new consumer.
Merchgirls and Tennis Australia teamed up to develop ‘On & Off Court’ range which is the highlight of the new Australian Open lifestyle range. With the powerful saying “Life is short, meet me on court” leading all designs, the authentically Aussie range is made for young-minded people and those who love the Australian way of life. From accessories to shoes, t-shirts, dresses, polo shirts and sweaters, the range suits you on and off court so you can be sporty chic at every occasion.